1) The letter ‘A’ of the initial resembles a tower like structure which represents the nature of the brand
The sober colours and fonts complement the design

2) The colour palette chosen is similar to that of blue prints used in architecture. The font is bold, formal and easy to read. Initials of the company name are merged to create a geometrical, vertical monogram resembling the structure of a building

3) The colours in this design are often used by the brand on their website. The icon is simple and thus easy to understand and eye-catching.